Our creator

Meet the Creator

Wild & Whimsy was created by Shannon, a working mum who knows how quickly the days can disappear into work, school, dinner, bath time and everything in between.

The idea began with a simple question: how do we make the end of the day feel less rushed, and a little more special?

Wild & Whimsy grew from a desire to create something that gave families a reason to slow down together — to colour, read, cuddle, talk and enjoy the moments that are so easy to miss when life is busy.

Every detail has been created with that feeling in mind: soft pyjamas, imaginative stories, creative play and a bedtime ritual children can genuinely look forward to.

For Shannon, Wild & Whimsy is about more than what children wear to bed.

It’s about creating the kind of ordinary little moments they might one day remember as the magic of childhood.