Privacy Policy

Last updated: 8 October 2026

Wild & Whimsy respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Wild and Whimsy Pty Ltd (“Wild & Whimsy”, “we”, “us” or “our”) collects, uses, stores and discloses personal information when you visit wildandwhimsy.au, make a purchase, contact us, subscribe to our communications or otherwise interact with our business.

Where applicable, we handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

1. Personal Information We Collect

The personal information we collect depends on how you interact with Wild & Whimsy.

This may include:

  • your name

  • email address

  • telephone number

  • billing and delivery addresses

  • order and purchase information

  • product preferences and sizing information

  • payment and transaction information

  • communications you send to us

  • information relating to returns, exchanges or customer service enquiries

  • marketing preferences

  • competition or promotion entries

  • reviews or other content you choose to provide

  • technical information relating to your use of our website.

When you visit our website, certain information may also be collected automatically, including:

  • IP address

  • device type

  • browser type

  • pages viewed

  • referring website

  • approximate location based on technical information

  • interactions with our website

  • cookies and similar technologies.

Payment information may be processed by third-party payment providers. Wild & Whimsy generally does not need to receive or store your complete payment card details.

2. How We Collect Personal Information

We generally collect personal information directly from you when you:

  • place an order

  • create an account

  • subscribe to our mailing list

  • contact us

  • submit a return or exchange request

  • participate in a competition or promotion

  • provide feedback or a review

  • interact with us through social media

  • complete a form on our website.

We may also collect information automatically when you use our website through cookies, analytics technologies and similar tools.

In some circumstances, we may receive information from service providers that help us operate our website, process payments, deliver orders, provide marketing services or manage customer communications.

3. How We Use Your Information

We may use personal information to:

  • process and fulfil your orders

  • arrange shipping and delivery

  • process payments

  • communicate with you about your order

  • manage returns, exchanges and refunds

  • provide customer service

  • respond to questions and enquiries

  • operate and improve our website

  • understand how customers use our website

  • improve our products and customer experience

  • prevent fraud and protect the security of our website and business

  • administer competitions or promotions

  • send marketing communications where permitted

  • comply with legal, accounting and regulatory obligations

  • enforce our Terms of Service and protect our legal rights.

We will not sell your personal information to third parties.

4. Marketing Communications

If you subscribe to Wild & Whimsy emails or otherwise consent to receive marketing communications, we may send you information about:

  • new products

  • launches

  • special offers

  • promotions

  • Wild & Whimsy news and content.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or contacting us at hello@wildandwhimsy.au.

Unsubscribing from marketing communications will not prevent us from sending you service-related messages that are necessary to manage an order, transaction or customer service enquiry.

5. Cookies and Website Technologies

Wild & Whimsy may use cookies and similar technologies to help our website function and to understand how it is being used.

Cookies may be used to:

  • remember items in your shopping cart

  • remember website preferences

  • support checkout and account functionality

  • measure website traffic and performance

  • understand how visitors interact with our website

  • improve our website and customer experience

  • support advertising or marketing activities where applicable.

Some cookies are necessary for the operation of the website, while others may be used for analytics or marketing.

You may be able to control or disable certain cookies through your browser or through cookie controls made available on our website.

Disabling some cookies may affect the functionality of the website.

6. Sharing Personal Information

We may disclose personal information to trusted third parties where reasonably necessary to operate Wild & Whimsy.

These may include:

  • ecommerce and website service providers

  • payment processors

  • banks and financial service providers

  • shipping, postal and courier providers

  • warehousing and fulfilment providers

  • email and marketing platforms

  • analytics providers

  • website hosting and cloud service providers

  • information technology and security providers

  • professional advisers such as accountants, insurers or legal advisers

  • government authorities where required by law.

We only provide information that is reasonably necessary for the relevant service or purpose.

We may also disclose information where required or authorised by law, or where reasonably necessary to protect our legal rights, customers or business.

7. Overseas Service Providers

Some of the technology and service providers we use may store or process personal information outside Australia.

This may occur where we use international ecommerce, hosting, payment, cloud, analytics, marketing or technology providers.

The countries in which information is processed may vary depending on the providers and systems we use.

Where required by applicable privacy law, we take reasonable steps in relation to the handling of personal information by overseas recipients.

You can contact us at hello@wildandwhimsy.au if you would like further information about our use of overseas service providers.

8. Keeping Your Information Secure

We take reasonable steps to protect the personal information we hold from:

  • misuse

  • interference

  • loss

  • unauthorised access

  • unauthorised modification

  • unauthorised disclosure.

We use appropriate technical, organisational and administrative measures to protect information.

However, no online system or method of electronic transmission can be guaranteed to be completely secure.

9. How Long We Keep Personal Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and to meet our legal, accounting, taxation, operational and recordkeeping obligations.

When personal information is no longer reasonably required, we may securely delete, destroy or de-identify it, subject to any legal obligations requiring us to retain it.

10. Accessing and Correcting Your Information

You may contact us to request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.

Please contact:

hello@wildandwhimsy.au

We may need to verify your identity before providing access to or changing personal information.

In some circumstances, the law may permit us to decline an access or correction request. If this occurs, we will explain the reason where required.

11. Children’s Privacy

Wild & Whimsy creates products for children, but our website and online store are intended to be used by adults, parents and caregivers.

We do not knowingly seek to collect personal information directly from children through our online store without appropriate involvement or consent from a parent or guardian.

Where a parent or guardian voluntarily provides information relating to a child for a legitimate Wild & Whimsy purpose, we will handle that information appropriately and only for the relevant purpose.

Where photographs, videos or other identifiable content involving children are used for marketing or promotional purposes, appropriate parent or guardian permission will be obtained where required.

12. Social Media

If you interact with Wild & Whimsy through platforms such as Instagram, Facebook, TikTok or other social media services, those platforms may collect and process information in accordance with their own privacy policies.

Information you choose to make publicly available through social media may also be visible to Wild & Whimsy and other users.

13. Third-Party Links

Our website may contain links to third-party websites or services.

Wild & Whimsy is not responsible for the privacy practices of third-party websites.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

14. Privacy Complaints

If you have a concern or complaint about how Wild & Whimsy